Helping People Succeed Amid Revolutionary Change

Bryan O'Rourke

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Top Stories by Bryan O'Rourke

A recent WSJ article titled Social Media Draws a Crowd addressed the surge in social media advertising dollars and how traditional ad agencies are racing to get a piece of the action. The push to form a more formidable presence in social-media advertising is being fueled by the increasing number of marketers who are eager to figure out how they can use sites such as Facebook Inc., which has almost 500 million users, and Twitter, with more than 120 million registered users, as a marketing weapon. "Social media is now part of all our clients' plans; we can't not be in this space," says Matt Seiler, chief executive of Universal McCann. Ad spending on social networks world-wide is expected to rise 14% this year to $2.5 billion, according to research firm eMarketer. Although social media represents only a fraction of the $55 billion online-ad market, it is one of the fa... (more)

A Doctrine for Change - Lawrence Lessig Again

I was again reading and reviewing Lawrence Lessig's work tonight. The man is so very articulate and his observations so compelling. If you haven't become a student of his work, please take my advice and give it a try here. At the 2002 Open Source Convention Lessig challenged the audience to get involved in the political process. A tireless advocate for open source, Lessig shared some basic concepts that are a solution to most of the barriers preventing our soceity from overcoming the major challenges of the time. A complete transcript of Lawrence's keynote presentation made on July ... (more)

More Technology Forecasts for 2010

New Year 2010 on Ulitzer I just can't help but share more technology forecasts for 2010, as it is January 1, 2010. Dan Grabham and the team from TechRadar put together some quality thoughts and I've included some of those and others below. First, let's address mobile phones during 2010. "It's the beginning of the end for the featurephone, those pretty but less functional handsets," says mobile phone specialist Gareth Beavis. "It's not that the segment is dying, rather that it's re-inventing itself as part of the smartphone revolution, meaning more applications for everyone." "Sam... (more)

Important Trends for the Future of Business

The future ahead for fitness and wellness or any business or industry for that matter will be increasingly difficult as growth will become harder to achieve in mature markets like the U.S. and the E.U. Doug Anderson, SVP, Research & Development, The Nielsen Company, confirmed this assertion in his recent summary report on what future consumers look like. Here are the five key trends that can taken from the report with a sixth thrown in for your consideration: 1. The less-developed world will comprise the clear majority of growth and the rise of the impoverished in the less-develope... (more)

Socialgraphics - A Guide to Understanding Consumer Social Behaviors

New Media on Ulitzer I am a big fan  of Charlene Li and Jeremiah Owyeng . Their firm the Altimeter group is doing good work and sharing views on how to practically evaluate and employ social media as a strategic advantage. Of particular interest is their research on socialgraphics and other topics addressing social media. Their concepts show how organizations can utilize social media which gives a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. B2B or B2C marketers, eager to know how social media fits... (more)